Astra Group's Digital Transformation Through Moxa Integrated Financial Product
Gaining positive market feedback with 3.5 million downloads; still focused on strengthening inclusive synergies
For the last few years, Astra Group has started to perform digital transformation. In the manifestation, the company has three main approaches, modernizing its core business, creating new and innovative sources of income, and investing in products in the digital ecosystem.
Through several subsidiaries in the field of digital development, Astra has delivered a number of products in various service categories, including AstraPay, CariParkir, Sejalan, Movic, and SEVA. Recently, Astra Group through PT Sedaya Multi Investama (Astra Financial) launched a digital financial platform named Moxa.
Moxa was developed by PT Astra Kreasi Digital under Astra Financial. This platform originally designed as an integrated digital solution for all financial products belonging to the Astra Group. On this occasion, Moxa CEO Daniel Hartono shared a thorough explanation of the products to DailySocial.id.
Moxa or Mobile Experience by Astra Financial was launched in March 2021. However, Daniel said that Moxa development had been carefully planned long before the Covid-19 pandemic occurred. The recent launching is following the trend of people's shifting lifestyles that triggered the digital services acceleration in Indonesia.
This trend is also reinforced by the e-Conomy SEA 2020 report by Google, Temasek, Bain & Company that said 37% of Indonesia's internet users are first timer. Meanwhile, 93% of digital consumers in Indonesia admit that they will continue to use digital platforms to cover their basic needs even when Covid-19 is over.
"We see that Covid-19 has driven large digital consumption in various sectors, including finance. Moreover, Astra Financial finally developed a platform to accommodate consumers' needs that are getting dependent on digital products. One of them is through the integrated, fast, and secure product, Moxa," he said.
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