Bank Jago Officially Launched Digital Financial App, to Focus on Life Centricity

After almost a year of transition, PT Bank Jago Tbk (ARTO) officially introduced the Jago app to the public. This platform provides digital financial services that focus on life-centricity with a collaborative ecosystem approach.

"In order to present innovative and collaborative solutions, we work closely with the ecosystem. We expect this application can provide financial access to the wider community and accelerate financial inclusion. There are many segments we still want to reach in Indonesia," Bank Jago's President Director, Kharim Indra Gupta Siregar said at the launching of Jago app in Jakarta.

Currently, Jago app only provides several financial services, such as transfers, bill payments, and e-wallet top ups. Going forward, the company will add more services to target the digital savvy and mass market segments in the middle class, both individuals and entrepreneurs.

This is one of the initiatives of its strategic partnership with Gojek, which is a service that allows millions of customers to open Jago Bank accounts directly through the ride-hailing platform. "Regarding [the partnership with Gojek], our team is still working on the integration process," Kharim added.

Review of Jago app

Bank Jago claims to be a fully tech-based digital bank. Kharim also emphasized that Bank Jago's technology and innovation were entirely developed by an internal team. Therefore, DailySocial has the opportunity to try out some of the innovative features of the Jago app.

For first impression, the onboarding process to create an account is very fast, e-KYC only take less than 30 seconds via video call. We then tried the "Pockets" feature which allows customers to simply allocate money for different purposes. As seen in the image below, the Pocket feature can be personalized, including name, color, and profile photo.