1. Startup

Blibli and BCA to Launch "Co-Brand" Credit Card

Using the Blipay feature for every cashback transaction with a credit card both inside and outside the Blibli application

Blibli and BCA launched the BCA Blibli Mastercard co-branded credit card to increase online shopping transactions on e-commerce platforms. The whole process is run through the Blibli app via the “KK BCA Blibli” thumbnail icon.

BCA's Director, Santoso explained that the pandemic has changed consumers' daily shopping habits to digital platforms. It will continue during the post-pandemic, and bank should anticipate this to remain relevant.

“Prior to this co-brand, we already have a collaboration with Blibli and the progress is always showing improvement. Blibli meets various consumer needs, we also see BlibliMart's progress showing a significant improvement. We want to be present in various consumer needs," he said during a virtual press conference, Monday (11/10).

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