Brodo Bags Series A Funding from Sembrani Nusantara Venture Fund and GDP Venture
to optimize BDD digital platform for other SMEs to market their products digitally
BRI Ventures, through its latest managing fund, Sembrani Nusantara, announced its participation in the Series A round of local shoe startup brand, Brodo. Gdp Venture is also joined as an investor in this round. The value remains undisclosed.
Previously, Brodo has received seed funding from 500 Startups, Cento Ventures, Chris Angkasa, and Inovasi Partners. Was founded in 2010 by Yukka Harlanda and Putera Dwi Karunia, Brodo has achieved product-market fit through hundreds of products launched. Sales are supported online and offline, utilizing digital channels for various promotional activities.
This additional funding will be used to expand its business. In addition, it's to increase the digital marketing platform, called Boleh Dicoba Digital (BDD). This platform currently becomes a "cloud marketing" service that has been used by some local brands such as Eiger, CottonInk, Kick Avenue, Rata.id, etc.
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