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Fancy Ordering Food Online? Try Klik-Eat

Amir Karimuddin - 4 April 2012

My previous statement that prior to the presence of foodpanda is that there’s no startup that specializes in serving online food ordering needs to be rectified. Klik-eat.com exists since December 2011 to help us accessing various types of food from favorite restaurants.

If we don’t have the time to visit a restaurant for lunch, it will deliver for us. Klik-eat.com is developed by Michael Saputra and Andrew Pangestan who were inspired to enable customer to get delivery from restaurants, especially the ones that are not in the fast food chains.

Within about 3 months since its launch, klik-eat.com is already moving fast. As noted by Michael, today, it has partnering with more than 60 restaurants (and branches). Take a look at the familiar names on featured partner’s list.

For the time being, it’s targeting the main consumers at business districts in Jakarta. Therefore, the served areas are only around Kuningan, Sudirman, Thamrin, Pondok Indah, Menteng, Kebayoran Baru and surrounding areas. Michael said that it is in a phase of expansion to other areas during this year.

It’s very easy to order. After selecting the area where we are, we can directly choose foods that we are going to order. Just like purchasing goods on e-commerce sites. Don’t have time to order online? Klik-eat.com also accepts order via Blackberry Messenger and widely used IMs such as MSN, Yahoo!Messenger and Google Talk. Unfortunately, klik-eat.com only received one method of payment; through BCA bank transfer.

Aside from helping restaurant partners to serve online ordering, klik-eat.com also provides delivery solution for restaurant that does not have its own delivery staff. In my opinion, this is an interesting symbiotic mutualism in which such service is a compliment for restaurants that want to exist more in the era of internet.

The only thing that I find “quite annoying” is the use of “klik-eat” brand which I feel is not catchy enough. First is the use of the dash symbol (-) and the second is tying two different languages together. But who knows that it’s not so big of a problem for consumers and instead, makes it easier to remember this brand. “Klik-eat” could be read as “click-it”. Welcome to the competition of online delivery service.

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