1. Startup

Further Tracing on Sribu.com Services and Its New Appearance

Last week, Sribu.com through its official Twitter account announced that they would change the appearance of the web. Just like  the article written on DailySocial several days ago, Sribu.com is a media between clients who want to find the right design and the designers. Sribu.com now available in simpler appearance than its before.

DailySocial got an opportunity to interview Ryan Gondokusumo, Sribu.com CEO via email. Besides talking about the new appearance of Sribu.com, we will trance farther about this startup, which is the place where many graphic designers gathered. In fact, there is surprising thing about Sribu.com that is even beyond my imagination. You can find them out in the interview as follows:

DS: Why did Sribu.com change the appearance to a simpler one? Does it have any effect to the users?

Home page is the door to enter to one website. If it is clear and interesting, users will go deeper, but if it isn’t, they will go to other web. We want to give an explanation to users about what is Sribu.com actually.

DS : How the users react on the different appearance of Sribu.com?

We directly made a poll on FB about the appearance change. So far, there are 186 people like it, and the rest 40 don’t. It’s about 82% of the respondents gives good response. Therefore, we assume that users accept our new homepage.

DS: This is a typical question. When Sribu.com started to operate?

There are many questions about it, actually. Sribu.com was launched on June 11th, 2011. Although it is quite new, we are sure that our website can give good contribution to Indonesian people, especially the Indonesian designer community.

DS : How many users do you have? Would you like to share the specific number of the clients and designers?

We have around 4000 registered users and more than 3000 designers.

DS : What is the background of the Sribu.com existence?

We saw that there are many good designers in Indonesia, but they didn’t get any chance to show their ability. On the other hand, many companies need design service but hardly found the right design although they have already spent much money. Therefore, we try to accommodate those two needs in Sribu.com.

DS : What are the difficulties faced by Sribu.com?

The obstacle is how we can change clients’ mindset from traditional design method (outsourcing and in house designer) to future design method (crowdsourching) in which, future design method gives more accurate design and easier. In addition, sometimes we find naughty users. Thus, the web admin should work to keep our web clean. The found some originality problems as well, but only in small number.

DS : What are the next strategies form Sribu.com?

We will find more clients in the future. We will also develop our website with new features for clients and designers based on the wish list we gathered from the FB poll. Finally, if our community grows bigger, it is not impossible to go international.


By the changing appearance of the Sribu.com, the users—both clients and designers, can use the services easier. In my own opinion, I feel more comfortable with the recent UX Sribu.com. But for UI, the old Sribu.com UI is more comfortable than the newest one.

From the interview, I surprised that their users increasing drastically. Since launched on June 11th , 2011, they have already had 4000 users and 3000 of them are designers. It’s really a surprising number. Let see what development will Sribu.com have after they have many users, especially about the number of project (contest) and the clients side.

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