Halodoc Aspires to Simplify Healthcare Through Platform

Who would have thought, health digital solutions will be rapidly growing during the Covid-19 pandemic. Halodoc's vision and mission since five years ago becomes a proof that 'healthtech is here to stay in Indonesia'. In the meantime, they learned a lot from the pandemic and how to react in order to making further impact to the country.

Halodoc's Co-founder & CEO, Jonathan Sudharta shared many things about the startup he started from scratch through a limited media discussion that took place at his residence in Cilandak, South Jakarta some time ago.

“At that time [in early days] we were proud to have 4 thousand doctors, we acquired 100 thousand users in the first month, but the application rating was 1.9. At first, we thought that having thousands of doctors was a good thing. Eventually, we re-examined and gained insight that we need a proper product to solves the right pain point. And in the process of solving it, we need to combine products, operations, and technology," Jonathan started the discussion.

He continued, “We discover small things that we weren't had in mind previously, but to be focused on the right problem is not the solution, in fact. We have a mantra, 'don't fall in love with a solution, but fall in love with the right pain'. At that point, we started to do an experiment, where we only provide five most active doctors to answer user complaints. [..] The changing strategy boost up our rating to 4.”