1. Startup

Hanindia Narendrata: Telunjuk's Fortunate Leads the Way towards Its Goal

Telunjuk platform has been acquired by a subsidiary of FMCG company, PT Diamond Food Indonesia Tbk

In the late 2021, the Telunjuk price comparison platform was acquired by PT Diamond Food Indonesia Tbk. (Diamonds). Through the Company's subsidiary, PT Sukanda Djaya, they have signed a conditional share purchase agreement for the 81% ownership of the company. This is the company's new chapter after it was founded in 2012.

Telunjuk's CEO, Hanindia Narendrata said, Telunjuk's next mission is to develop Compas and maintain its first product, a price comparison platform.

Company's Journey

One of the company's milestones was its Series A funding from Venturra in 2015. Back then, Telunjuk was quite aggressive to channeling marketing actions, however, the strategy hs changed to be more focused on profit.

"The thing is, if you only focus on branding, it will be just like make up, it's only on the surface but the value is not there. For me, value is when you can give positive results to stakeholders," Narendrata said.
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