KitaBeli Announces 144 Billion Rupiah Series A Funding, to Focus on Rural Social Commerce

The social commerce platform KitaBeli today announced series A funding worth $10 million or equivalent to 144.3 billion Rupiah. This round was led by Gojek's investment arm, Go-Ventures, and also supported by AC Ventures and East Ventures as the previous investors.

The fresh funds will be used to expand service coverage throughout Java, expand the logistics network, and develop its mobile applications. In addition, product diversification will be enhanced, starting with beauty products. Since launching in March 2020, KitaBeli claims to reach 80% business growth.

From our observation on the app, it is currently limited to a few areas in the provinces of Central Java, West Java, East Java, DKI Jakarta, and Banten. In seconds, it works like an e-commerce application, however, it focuses on serving daily needs; and capable to form purchasing groups (currently through a quick connection to form a WhatsApp group).