Mapan Announces 223 Billion Rupiah Series A Funding Led by Patamar Capital and Astra Digital
The company plans to improve Mapan's social gathering service; recently appointed Ardelia Apti as the CEO
Mapan announced a series A funding worth $15 million or around 223 billion Rupiah. This round was led by Patamar Capital and PT Astra Digital Internasional, with the participation of BRI Ventures, SMDV, Blibli, Prasetia Dwidharma, Flourish Ventures, and 500 Global.
Previously, Mapan's majority stake (45.53%) was acquired by Gojek through its subsidiary PT Dompet Karya Anak Bangsa (Gopay). At that time, Mapan was involved in GoPayLater initiative, a BNPL service that becomes main feature in the Gojek and Tokopedia ecosystems.
Founded in 2009 by Aldi Haryopratomo, Mapan (PT Ruma) has reached more than 3 million users in Java, Bali, Sumatra, Nusa Tenggara, and Sulawesi. Its core service is digitizing the 'arisan' concept that community groups are familiar with, then inserting financial services into it.
The fresh funds will be used to further develop digital arisan services through expanding product range and partnering with the best suppliers; targeting to expand Mapan coverage accessible to 10 million Indonesian families by 2026.
Mapan's mission is to improve the life quality of the Indonesian people by removing barriers to financial access for all levels of society. The lower-middle economic group can take advantage of Arisan Mapan's products to increase household purchasing power for items such as kitchen utensils, electronics, and furniture.
In addition, they now also provide other products and services such as Mapan Pulsa (a bill payment application) and Mapan Mart (a consumer goods resale platform).
“We are interested in the approach that Mapan uses to strengthen women's empowerment in their community. The concept of social gathering has long been a part of Indonesian culture and with digitalization, Mapan has succeeded in bringing scalability to this long-standing cultural practice,” Dondi Hananto, Partner at Patamar Capital said.
According to a trusted source, this funding will also help Mapan become a more independent company under the GoTo Group --- therefore, it is on par with other digital subsidiaries such as GoPlay and others.
In terms of leadership, Mapan recently appointed Ardelia Apti as the CEO, replacing Hendra Tjanaka. She has experience in fintech and deep tech. For 5 years, Ardelia has held various positions at Gojek and helped build Swadaya, a benefit program for Gojek driver-partners that helps them save on their daily expenses.
In addition, Ardelia also heads GoPay's Offline Payment business, encouraging the use of QR payments for consumers, businesses, and SMEs. Previously, Ardelia worked as Country Director at Element, Inc., and consultant at McKinsey & Company.
Founder & Commissioner of Mapan, Aldi Haryopratomo said, “This funding round supported by strong Indonesian and global investors makes us even more excited to embark on Mapan's new phase that is about to begin. This is a support for Ardelia's vision of building a women's community and ensuring Indonesian families become financially independent.”
Meanwhile, Ardelia added, “In Indonesia, women play an important role in managing family finances, including managing arisan as a form of savings and financial management that has been known for a long time in Indonesian culture. We are proud that Arisan Mapan products can empower women to be able to help increase purchasing power and improve the quality of life in their communities. We are committed to working with them so that we can continue to develop financial solutions broadly.”