The impact of the pandemic can significantly drive startup businesses, especially for those who promote online services and trending products among communities. One that has experienced an increase during the pandemic is Raena. The platform helps promotional activities take advantage of social media influencers.

In order to increase traction, the company’s decided to pivot (in the sense of turning a business direction to widen market share), by providing integrated solutions not only for influencers but also for women who want to have additional income to become beauty entrepreneurs.