1. Startup

Champion Women Leadership and Diversity in a Male-Dominated Logistics Industry

An exclusive interview with Logisly's Co-Founder and CEO, Roolin Njotosetiadi

Often considered as the male-dominated space, logistics actually holds a big opportunity for women in the workforce. It is a very broad industry, encompasses the physical process of accumulating resources, the transportation or positioning of those resources to the final distribution. However, sometimes it hits different when people move against the major beliefs in society. There's unconscious gender bias that plastered the mind to act accordingly and hold back the true intention of one's ambition.

Based on a research by International Labour Organization (ILO) titled Breaking barriers: Unconscious gender bias in the workplace, unconscious gender bias is defined as unintentional and automatic mental associations based on gender, stemming from traditions, norms, values, culture, and/or experience. Automatic associations feed into decision-making, enabling a quick assessment of an individual according to gender and gender stereotypes.

An assistant professor in the University of Denver's Department of Psychology and the paper's lead author, Daniel Storage observed, "Stereotypes that portray brilliance as a male trait are likely to hold women back across a wide range of prestigious careers."

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